Camp Hill, PA (April 12, 2011)–From now through May 28, customers of the country's more 4,700 Rite Aid stores can support their local Children's Miracle Network Hospital by buying $1 paper Miracle balloons. One-hundred percent of the money raised goes directly to Children's Miracle Network Hospitals®, a non-profit organization that raises funds for more than 170 children's hospitals throughout North America. Customers who purchase a paper Miracle balloon will receive $8 in coupon offers good for products sold at Rite Aid.
Last year, the company raised $4.9 million to fund life-saving medical care and research as well as education and outreach programs at 117 Children’s Miracle Network Hospitals in the communities the company serves. Since 1994, Rite Aid has raised over $46 million for Children’s Miracle Network Hospitals. Rite Aid hopes to raise $5 million during its 17th annual campaign for the charity, bringing its grand total of funds raised for the organization to more than $50 million.
In addition to selling $1 paper Miracle balloons, Rite Aid associates host special events throughout the year to raise funds for the charity including bowling and cricket tournaments, walk-a-thons, fishing trips and even a male beauty pageant. At the company’s headquarters in Camp Hill, PA, executives washed associates’ cars and competed in a water balloon dodgeball competition, raising more than $150,000 for the local children’s hospital.
“Our fundraising campaign for Children’s Miracle Network Hospitals is just one way Rite Aid associates demonstrate our core value of being a caring neighbor,” said John Standley, Rite Aid president and CEO. “They are committed to raising as much as they can for their local children’s hospital and I know that this year, through their above and beyond efforts, they’ll help make even more miracles happen for those who need it the most.”